It can be difficult to decide what to post on your Business social media accounts. MCC Brokerage suggests a ratio similar to this. Your Business page posts should only be insurance related about 20% of the time. Remember, you are a resource to your clients. Try posting things they will genuinely appreciate and find helpful.
Take your typical client demographic and, using the graphic as a guide, post content that is relevant and interesting to them! Here at MCC, we specialize in the senior market, as do the bulk of our agents. So, below you will find multiple resources that relate to the 65 and over crowd.
Wellness
Wellness-related posts should make up around half of everything you post! We know that seems like a ton, but there are many reasons your social media posts need to hone in on senior wellness.
- Wellness is an extremely general topic, giving you freedom to choose from a variety of sub-genres. This may include exercises, doctor’s visit tips, healthy recipes, mental strength articles, stress relief strategies, home remedies, and other general wellness information.
- People care about being healthy. As we learn more and more about our bodies and the importance of taking care of them, more and more people change how they conduct their day-to-day lives. Seniors are no different and they appreciate seeing content that helps them do so.
- Your profession is closely related to wellness. As an insurance agent, you know that health status can affect which plans clients are eligible for. Your clients will associate you, their agent, with their health. You might as well capitalize on that.
- It shows you care. If 50% of what you post is designed to help your clients improve their well-being, they will see that you genuinely care about them. A client who feels valued, won’t run off to the next agent with lower prices. They’ll stick with you for life.
Resources
Explore these websites to find relevant senior wellness information. Choose an article you like and share it on you Social Media Business page.
Insurance
Insurance is your bread and butter, so clients will expect to see related material on your Social Media Business page. Unfortunately, insurance isn’t the most excited thing for everyone. This means it’s best if you don’t over run your timeline with insurance information. But, since it’s your job to supply your clients with updates and important dates, about 20% of your posts should be insurance-related.
Resources
You are probably familiar with many of these websites. Try to dive deeper into the consumer-facing content to provide clients with relevant information.
Food
Think about scrolling through your timeline. What kind of social media posts pop out at you? Maybe some memes, possibly your friend’s jealousy-inducing vacation photos, but definitely those mesmerizing food videos. If that’s what catches your attention, you can bet it will also captures your clients’. So try to incorporate food related content into your posts as well. After all, it’s an integral part of everyone’s life!
Resources
Use these websites to find the most scrumptious plates you can imagine! Switch between healthy recipes, desserts, comfort food, and appetizers to appeal to a wide audience.
Financial
Finances and insurance go hand-in-hand, so it’s always a good idea to provide your clients with this information. If you do retirement and financial planning, you may choose to increase the percentage of posts that contain this information. These posts can be anything as simple as money saving tips or as involved as detailed stock market analytics. Just remember to gear your content toward your audience.
Resources
These financial blogs and websites are geared toward helping seniors manage their money. Share articles from the list below or content from your favorite financial sites
Other
The “Other” section is completely up to you! You can choose to post something from one of the above categories, but try to branch out. Your “Other” posts may be local events, pictures from a company outing or theme day, an inspirational quote, a testimonial from a client, or anything else that is relevant and interesting!
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We hope this guide helps you with your social media posts in the future. For more social media posts, check out our newsletter or follow us on Facebook.
