The Staying Power of Direct Mail Marketing

Direct Mail MarketingHere at MCC Brokerage, we strive to stay up to date with the latest trends in insurance marketing, which is one aspect that sets us apart from other National Marketing Alliances. While the insurance sales market has evolved over the years, direct mail marketing remains an effective method of securing new clients. In the age of cell phones, cold calls don’t seem to be quite as effective as they once were and are prohibited by CMS when marketing Medicare Advantage or Medicare Prescription Drug plans. Many consumers now simply ignore the calls, or block the phone number if they don’t recognize it. However, most people still sift through their mail, keeping an eye out for opportunities or offers that might satisfy a current need they have. This is especially true when it comes to insurance. While internet leads are on the rise in today’s insurance market and are a great tool to use, direct mail campaigns are still a very effective way for independent agents to put their information directly in the hands of those who are most likely to need and buy insurance.

Direct Mail Lead Resources

To ensure that our agents have access to high-quality direct mail campaigns, we’ve partnered with several of the most trusted lead-generation companies in the industry, including:

  • Lead Concepts
  • Kramer Direct
  • TargetLeads®

Not only are direct mail campaigns a great way to share pertinent information with prospective clients using a variety of printed media — flyers, brochures, postcards — but they can also help you establish brand recognition. This is especially important for independent insurance agents because, in this business, getting your name and contact information out there isn’t just a good idea — it’s a necessary step to growing your business, achieving your goals, and ultimately building a lucrative career.

Contact Us to Learn More

For more information about how direct mail campaigns can help you secure more leads, or to learn more about what sets MCC Brokerage apart from other Field Marketing Organizations, contact us today.

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